Follow Seb Toots Live From the X-Games



The O’Neill Experience
Sebastien Toutant is kicking it at this year’s Winter X-Games in Aspen Colorado. Check out all of the behind the scene action that won’t be showing on TV, from competition to chilling, on and off the mountain. All of the photos and video you can watch over at The O’Neill Experience.

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Giveaway: O’Neill James Sunglasses



Hurry up and enter!
With The O’Neill Experience in full swing at this year’s Winter X-Games, we’re giving away a pair of O’Neill James Sunglasses to keep you looking proper this season on or off the hill. Featuring an all-black frame and grey lenses they’re a truly classic shape that get the job done and look good doing it.

 
Here’s how to win them:
#1 – Follow @Forsnowboarding and @ONeillNAmerSNOW on Twitter.   
#2 – Tweet: @ONeillNAmerSNOW @Forsnowboarding hook me up with those glasses for my own #oneillexperience http://www.oneillexperience.com   
#3 – We’ll be drawing someone randomly Sunday January 29th at 9:45pm EST

 
Contest is now closed.

 
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Nike Snowboarding Shoe Shine Show 2012



Shine on
Nike Snowboarding hosts a special art show every year at the SIA. This year 12 teams from around the globe will be showcasing their talent by re-appropriating their vision into the canvas that is the Zoom Force-1. Here is a taste of what is to come from Photographer Jeffery Garland, who documented one of the twelve team’s process from start to finish. More great photos can be seen on his website. If you’re in Denver on January 28th, check out the Shoe Shine Show presented by Nike.

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Ruroc RG-1 Integrated Helmet System



Got you covered.
Ruroc developed a full face integrated helmet system to provide the ultimate in on-mountain protection. Their system consists of a helmet, goggle and face shield that work together in unision. All Ruroc Helmets incorporate the unique AeroFlow System that helps reduce the build up of excess heat and prevent goggles from fogging for greater comfort and visibility. Available in different color options to mix and match components for a unique look, from the Ruroc online shop.

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Burton The Jeans



Denim Dreams.
The rugged workwear inspired, but the real style lies in the streets. First appearing at the Winter Olympics to critical acclaim, Burton finally released pants in the form of what most people wear outside of the mountain and it only made sense. The Jeans feature a fully taped GORE TEX 2L Performance Shell to lock in the dryness and the sublimated jean print keep it proper on the outside. The inside is a whole other story, with a soft satin lining for added feel and warmth. Available at Burton retailers in two colors, black and blue.

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O’Neill Seb Toots Freedom Jacket



Wear the Experience.
You can’t be Seb Toots but you could very well dress like him. This is the jacket that he will be rocking throughout the O’Neill Experience and as he defends his gold medal status at the forthcoming X-Games later this month. Co-designed by Seb himself, the O’Neill Seb Toots Freedom Jacket features 10/10 Water column and breathability, a longer custom bomber fit with a polyester rib with DWR, adding function to fashion, and critically taped seams that will keep everything dry while looking casual. Available in four colors from the O’Neill Online shop and other affiliated retailers.

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The O’Neill Experience



Exclusive: Behind the scenes at the X-Games
Something special from O’Neill this Winter, the brand will bring fans up close and personal with leading team rider and Winter X Games 2012 star athlete Sebastian Toutant later this month throughout his week at the X-Games. The entire all-access campaign will feature 200 photos and select videos per day and updated live via www.oneillexperience.com, along with O’Neill Snow’s Facebook, Twitter, www.SebToots.com and other exclusive blog sites.
 
The team behind this is comprised of Chris Gualano (Lifestyle Photographer) from Montreal, Jordan Loyd (Action Photographer) from Denver, Will Gignac (Videographer) from Montreal, and Kevin Burke (PR) hailing from LA.
 
We’ve hooked up with O’Neill to bring you some of this exclusive content. Keep an eye out during the next couple of weeks, the action already started and will continue through to the X-Games this January 26-29th in Aspen Colorado.

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BKRW x Oakley Crowbar Goggle



Fresh for 2012
French magazine / cool-guy retailer BKRW have collaborated with Oakley to design a limited edition version of the Crowbar Goggles. Based on an original design for Frogskins, the goggles take on the theme of the chevron using a colorway reminiscent of the throwback days of snowboarding. Only 30 pairs were made available, available directly from BKRW

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Burton Snowboards History Wall



They used to make guns here
Burton Snowboards, being one of the main innovators and pioneers of snowboarding, has a rich history and heritage surrounding it as a company. Over the last 30+ years they have crafted the direction of snowboarding through their efforts in R&D and production, as well as through the development of the sport as a culture and lifestyle. This season Burton has introduced the History Wall, a microsite showcasing their board design throughout the years. From the Backhill in ’77 all the way to the current re-introduction of the Mystery, all of Burton’s design achievements can be seen chronologically through the History Wall microsite.

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Nike Snowboarding Danny Kass Zoom DK 2012 Boot



DK Knows Boots
Once again Nike Snowboarding hits hard with the 2012 version of team rider Danny Kass’ signature model, the Nike Zoom DK. Developed with Danny Kass using superior Nike R&D technology, the 2012 model features a premium compression molded synthetic leather wrapped phylon midsole with embedded zoom air in heel to keep your feet protected from those hard landing. Ergonomic shell construction, warming Strobel technology in the liner and shell, and Dunk inspired “winglike” ankle straps for added style points round out only some of the features that make this boot a must have for 2012. Available from Nike Snowboarding retailers and finer snowboard shops worldwide.

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