686 x Scion SEMA Custom Snowboard Vehicle



Numeric
686 teamed up with Scion Racing and Spin Imaging to develop a snowboard themed vehicle celebrating the 20th anniversary of the 686 brand for the 2011 SEMA show. Each aspect of the build was directly inspired from a product or brand that’s progressively pushed snowboarding and skateboarding over the past 20 year history of 686. New Balance, Union Bindings, Bern Helmets, Skullcandy, Dragon Optics, Vestal were just some of the brands that have lent their technologies to add to this collaboration.

Video about the vehicle after the jump.

 
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Nike Snowboarding Danny Don’t Know Campaign



Danny Don’t Know
Nike Snowboarding decided to revisit the classic Bo Knows ad campaign of the 90′s in order to lead everyone know that team rider Danny Kass is now on full boot and outerwear sponsorship with the Swoosh. Check out Danny’s new DK1 and the rest of the line at Nike Snowboarding.

 
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Laura Hadar / Nike Zoom Force 1



More salt please
Long time Nike Snowboarding team rider Laura Hadar releases her new Nike Zoom Force 1 boot in a big way, with an official video launch. Trippy stuff brought to you by director Brad Kremer and put together by his new creative, design and production company, Tytan. The Women’s Zoom Force 1 boot is out now, pick up a pair before the season is over!

 
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ISAORA A/W ’09 Launch Video



Heavy Hitters
ISAORA is adding some new flavor to the current snowboard outerwear industry with their approach to design and regard for style and technology. Their current season’s collection launch video was a joint effort between W+K agency’s Attack faction, director Shinichi Maruyama, and music produced by MNDR, and is simply mind-blowing. The video highlights the technical properties of ISAORA’s collection in a creative way, check it out.

Video source: ISAORA

 
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Mission 82 Press Conference



Greetings From Houston
In what may be the first of its kind for snowboard training, Danny Kass plans to pave the way for snowboard rotation progression by attempting a never before heard of 9000 spin. In order to accomplish such a spectacular feat, the only place to train for this is on the moon. Danny has spent the last thirty days in a simulated moon environment alongside fellow astronaut/chimpanzee Champ in preparation for their forthcoming journey to the moon. Follow the rest of their quest for spinning dominance at Nike Snowboarding.

Image source: Nike Snowboarding

 
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Burton Snowboards Manufacturing Center



They Used To Make Guns Here
Burton Snowboard’s senior product development specialist Chris Doyle (also known as the mad scientist) gives a tour of the Burton Manufacturing center at the Burton headquarters in Burlington VT and gives insight on how their snowboards are fabricated. A mix of craftsmanship and state of the art technology, it’s good to see that their boards still pass through human hands before they make their way to the hill.

Video source: Coolhunting

 
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Throwback Thursdays: Powder & Rails



FLF Films
Get a dose of some snowboard culture. VBS.TV put out “Powder and Rails”, a documentary film focusing on one of the most influential snowboarding movies from back in the day, Snowboarders in Exile by FLF. Commentary from riders Damian Sanders, Steve Graham, Dave Seoane, and Chris Roach. Watch the full movie online here: Snowboarders in Exile (1hr 19mins)

Image source: VBS.TV

 
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