Heavy Hitters
ISAORA is adding some new flavor to the current snowboard outerwear industry with their approach to design and regard for style and technology. Their current season’s collection launch video was a joint effort between W+K agency’s Attack faction, director Shinichi Maruyama, and music produced by MNDR, and is simply mind-blowing. The video highlights the technical properties of ISAORA’s collection in a creative way, check it out.

Video source: ISAORA

Greetings From Houston
In what may be the first of its kind for snowboard training, Danny Kass plans to pave the way for snowboard rotation progression by attempting a never before heard of 9000 spin. In order to accomplish such a spectacular feat, the only place to train for this is on the moon. Danny has spent the last thirty days in a simulated moon environment alongside fellow astronaut/chimpanzee Champ in preparation for their forthcoming journey to the moon. Follow the rest of their quest for spinning dominance at Nike Snowboarding.

Image source: Nike Snowboarding

They Used To Make Guns Here
Burton Snowboard’s senior product development specialist Chris Doyle (also known as the mad scientist) gives a tour of the Burton Manufacturing center at the Burton headquarters in Burlington VT and gives insight on how their snowboards are fabricated. A mix of craftsmanship and state of the art technology, it’s good to see that their boards still pass through human hands before they make their way to the hill.

Video source: Coolhunting

FLF Films
Get a dose of some snowboard culture. VBS.TV put out “Powder and Rails”, a documentary film focusing on one of the most influential snowboarding movies from back in the day, Snowboarders in Exile by FLF. Commentary from riders Damian Sanders, Steve Graham, Dave Seoane, and Chris Roach. Watch the full movie online here: Snowboarders in Exile (1hr 19mins)

Image source: VBS.TV