FORSNOWBOARDING.COM » Streetwear

Shaun White x Oakley Holbrook Sunglasses

admin — Wed, 31 Mar 2010 00:52:04 +0000

Future Classic from the mind of Shaun White
Shaun White, Olympic Gold Medalist and veteran Oakley rider for over a decade, has collaborated with Oakley to create a new lifestyle sunglass called Holbrook™. With his brother Jesse as his creative director, Shaun worked with Oakley designers to crystallize his vision of classic American cool, and Holbrook was born. The name “Holbrook” comes from a small town on Route 66, a place in the badlands with all the grit and glory of the open road. It’s the perfect moniker for a salute to vintage sunglass designs, a fashion-forward creation that takes style to a whole new place. More information and additional colorways after the jump.

Image source: Oakley

The stress-resistant frame is made of a lightweight synthetic called O Matter® and multiple lens/frame combinations are available, includeing the signature Shaun White colorway that he’s always wearing.Three types of lenses are available for the Holbrook: Optional Oakley HDPolarized Lenses that match unbeatable HDO performance and protection with premium glare filtering. Lenses with Iridium® coating to tune light for maximized performance in a chosen environment, or gradient lens shading — darker at the top and lighter at the bottom. Keep an eye out for these this Summer.

Burton Snowboards x Starks Laces Hail Boot

admin — Wed, 03 Feb 2010 00:01:04 +0000

Get Laced
In other collaboration, get-together, and teaming-up news from the SIA, we see an interesting one that makes a whole lotta sense, coming straight from the Burton booth this year. Burton makes great boots. Starks Laces makes great laces. For 2011, they got together to collaborate on a special model of the Burton Hail boot, featuring Starks laces. The boot takes cues from hunting with it’s real-tree camouflage, quilted panels and safety orange accents. Look for this model next season!

Image source: Rad Collector

Oakley Spring 2010 Fade Frogskins

admin — Mon, 01 Feb 2010 22:37:59 +0000

Get your fade on
With Spring around the corner it’s time to get stocked up and ready for the warmer weather. Oakley will be releasing five new models of the Oakley Frogskins with a new “fade” aspect to the. The first to be released is a rootbeer-to-cyan colorway with Blue Iridium® lenses. Keep your eyes out for these soon.

Image source: Hypebeast

FTC x Burton 3L Slick Jacket

admin — Wed, 13 Jan 2010 03:34:11 +0000

SFxVT For The City
Burton’s relationship with FTC in San Francisco dates back to 1984 when the shop first started selling Burton boards, helping to pioneer snowboarding in Northern California. 25 years later, the relationship is still going strong and this jacket commemorates the long-standing friendship between the two iconic brands and their dedication to snowboarding. The jacket features smoke detailing on the zipper and the inner lining pays tribute to the SF lifestyle. Sold exclusively at FTC stores in San Francisco and Tokyo for $225 USD.

Image source: Hypebeast

DC Snowboards Empire New Era Hat

admin — Thu, 29 Oct 2009 01:19:09 +0000

Keep That Head Dry
DC Snowboards have re-upped their Winter accessory line with another offering of 15K watherproof/15K breathability New Era caps to keep everything dry and matching. Available in four colorways: Gingham Dijon, Camo Black, Monogram Platinum, and Pendant Red.

Image source: DC Snowboards

L-R-G x Oakley A-Frame Goggles

admin — Tue, 27 Oct 2009 02:47:54 +0000

Get Lifted
L-R-G and Oakley have collaborated on a limited edition A-Frame Goggle that will release in two colorways. The limited edition purple L-R-G Oakley Goggle features L-R-G Interlocking Trees all-over printed on the frame and the L-R-G logo is laser-engraved on the lower corner of the Black Iridium lens. As well, the black limited edition L-R-G Oakley goggle gets a mirror-polished black frame finish combined with a special Gold Iridium lens, featuring an etched L-R-G landscape detail across the entire lower edge of the lens. This model will also include an additional replacement lens with the smaller L-R-G logo laser-engraved in lower corner. Both L-R-G designed editions are coordinated with matching straps bearing L-R-G x Oakley logos on opposite sides.

Image source: L-R-G Lifted Research Group

Nike ACG Zoom Ashiko Flywire Boot

admin — Wed, 14 Oct 2009 01:09:16 +0000

Totally Orange
With Nike ACG’s 20th anniversary in full-swing, we’ve been seeing a lot of retro footwear being re-released over the year. Let’s not forget some of the new models that they are releasing as well, soon to be future classics like the Zoom Ashiko Flywire Boot, shown here in a Total Orange colorway. The boot utilizes Nike’s new flywire technology for support on those long hikes back to you car in the parking lot. Available from Nike retailers for MSRP $180.

Image source: Hypebeast

The History of Oakley Frogskins – Part 2

admin — Fri, 09 Oct 2009 03:59:06 +0000

Collaborations and Special Editions
A follow-up to the first part of our History of Oakley Frogskins series, this time the focus is on how these iconic sunglasses came back into fashion and the special collaborations that have been created along the way.

The best way to describe the current state of our culture is one that is made up of the best elements from our past put into a new perspective to fit into our future.

With that said, it’s no surprise that the Oakley Frogskins have returned for a new generation to embrace. Joining the likes of the Nike Dunk, the snapback hat, and a handful of other iconic fashion pieces from the 80’s and early 90’s, it’s no wonder that these sunglasses have re-emerged into the current state of fashion.

The Oakley Frogskins possess a timeless quality to them. Clean lines and a clean silhouette allow them to be used as a perfect platform for the expression of creativity and design.

Frogskins could easily be seen as one of the most sought out products to collaborate on this year. From athletes to boutiques to brands, 2009 had all kinds of influential people put their unique spin on the classic sunglass design, with many more to come in the future.

How did all these collaborations come to be? and who was responsible for bringing the Oakley Frogskins back into the limelight?

Resurgence is Supreme
Over the course of their product run, the Oakley Frogskins were made available in over 50 different color-way and lens combinations, while finally being discontinued in the mid 90’s.

SoHo New York, known to be at the forefront of street fashion and culture, is also the home of Supreme NYC, skateboard boutique and key influencer in the streetwear scene. A core skateshop in nature, but better known for their collaborations on limited edition products with a multitude of companies, Supreme calls the shots as far as tastemaking is concerned and has the line-up of people waiting outside their doors to prove it.

In early 2007 Supreme took the initiative and released four models of Oakley Frogskins that were based on an updated version of the original Frogskins mold from the 80’s. The sunglasses came with a custom branded microbag and “croakies” style strap to complete the package.

Trevor Andrew
Trevor Andrew, best known for being a professional snowboarder and musician with a style all his own, could very well be the unofficial leader for the initiative to bring back the Oakley Frogskins into today’s current street culture.

Being a sponsored Oakley rider for a number of years, and more recently, having transitioned into an equally impressive musician has given him the opportunity to bring back this eyewear style and have it projected to the masses. He was awarded a signature “glow in the dark” model to coincide with his first album, Trouble Andrew. With his album cover art and general persona never without a pair of Frogskins, it’s no wonder people were starting to take notice.

Other Collaborations
With the nostalgia bug hitting hard and the potential that these sunglasses gave for creative color and design combinations, it was no surprise that everyone from shops to brands to athletes were interested in working on their own version of this true classic. Given the fact that the regular Frogskins were released in limited number, a whole other level of desire was created with these special editions. Here are some other notable collaborations on Oakley Frogskins:

Boutiques
Other than Supreme, a handful of other well known boutiques in the streetwear & skate industry have been fortunate enough to collaborate with Oakley on special edition Frogskins. FICE, Collette, Commonwealth, Shop Gentei, Primitive and DQM are among the few that have really pushed the design and creativity for signature models, with different frame and lens combinations that have never been seen before. These were generally offered in very limited quantities and available as an exclusive product for each respective boutique.

Brands
Ranging from the core snowboard brands to fashion labels, some of the more renowned (and rarest) models were released as private labels through company collaborations . Paul Smith from England released four models in pastel colorways, along with a creative camouflage version in the same hues.

Snowboarder Danny Kass and the Dingo, both obsessed and never seen without Frogskins, had the opportunity to release a pair for their company, Grenade Gloves, which had the Grenade company logo etched into the lens.

Athletes
Other than Trevor Andrews, several Oakley sponsored athletes have received their own signature model Frogskins. Snowboarder Shaun White, skateboarders Greg Lutzka and more recently Eric Koston with a unique woodgrain themed model. The athlete series Frogskins are usually part of a bigger package and are branded according to each riders specifications.

Andrew Petterson Artist Series
Artist Andrew Petterson collaborated with Oakley to create a limited run of hand painted Frogskins. Fifty models were produced, each being a one-of-a-kind design, and sealed in undisclosed bags to make it a truly random experience.

The Future
Given the current state of the Oakley Frogskins, and the desire to keep this model at the forefront of street fashion, there appears to be no end in sight for creative releases in the coming future. 2009 alone had some of the more expressive and exceptional models released, let’s see what 2010 brings ….

Image sources: All Frogskins imagery courtesy of their respectful owners / Oakley / Hypebeast / Highsnobiety / Supreme NYC / Trouble Andrew / Trevor Andrew artwork by Mel Marcelo and Paul Schulte of Oakley.

adidas Originals Torsion SP Mid Boot

admin — Tue, 29 Sep 2009 13:25:53 +0000

Stay Dry
Something to consider during those cold and wet intermittent months before the snow officially drops. adidas Originals is bringing back the Torsion SP Mid, a comfortable mid-ankle hiking boot based on the ZX runner platform that is outfitted to withstand the elements. Water-proof Gore-Tex material and adidas Torsion technology are matched with an outdoors-style colorway that’s a sure bet for the Fall. Available at adidas Originals retailers.

Image source: Hypebeast

KRINK x Smith Goggle & Helmet Pack

admin — Tue, 22 Sep 2009 00:02:26 +0000

KRINK Strikes Again
KR AKA KRINK has once again collaborated with the snowboard industry, this time with Smith Optics on a special signature goggle and helmet pack. Each goggle and helmet pack includes five different KRINK K-42 markers. Available this season at select Smith retailers.

Image source: Hypebeast

Oakley Factory New Era 59Fifty

admin — Thu, 17 Sep 2009 02:17:16 +0000

Factory Fresh
A little something to match your Frogskins this Fall. Oakley has released a series of clean sillhouette styled New Era 59Fifty caps. The caps feature the Oakley Factory logo embroidered in a matching tonal color. Available in red, white and black online and at select Oakley retailers.

Image source: Oakley

Oakley Shaun White Frogskins

admin — Thu, 28 May 2009 22:42:15 +0000

Full Metal Jacket
Oakley sponsored rider Shaun White has collaborated with Oakley to produce one of the most stunning pairs of Oakley Frogskins to date. The glasses feature a FMJ blue metallic coating and are equipped with +Red iridium lenses. They come with a microbag covered in graphics that also translate over to the Oakley logos on the earstems. Expected to release this June.

Image source: Highsnobiety

Gravis Website Updated

admin — Thu, 21 May 2009 22:15:54 +0000

IV
Gravis Footwear has just updated their website, showcasing their Summer 09 offerings. A really clean design and lots of good content, including their “blog” AKA newsfeed for you to check out. ~~I rock their bags religiously, go buy one!~~

Image source: Gravis Footwear

Nomis Design Holiday 09

admin — Tue, 19 May 2009 22:31:21 +0000

Nomis is Family
A sneak peak at the Nomis Design holiday 09 offering set to release this October. The collection includes both a men’s and women’s line that encompasses all of Nomis’ core values and signature relaxed cuts. You can check out the new line in greater detail over at cldfx.com.

Image source: CLDFX

Head Porter x Burton SS09 Backpacks

admin — Tue, 12 May 2009 14:13:40 +0000

Packing style
Some of the more interesting backpacks come from the collaborative efforts of Japan’s Head Porter and Burton Snowboards. Their SS09 collection does not disappoint, offering two distinct backpacks. The Emphasis pack and the slightly larger AK 23L. Both available in some choice colorways.

Image source: Highsnobiety

DC 5K Waterproof New Era

admin — Mon, 11 May 2009 13:16:32 +0000

Waterproof your head
DC Snowboarding has released some New Era caps that incorporate the 5k waterproof 5K gr breathable fabric used on some of their outerwear from the 09 season. Along with style comes the added bonus of function, which helps keep you dry while maintaining your steez on those wet days. Match it up with your jacket and you’re set.

Image source: DC Snowboarding

Oakley Frogskins 4-Legged Violet Iridium

admin — Mon, 04 May 2009 15:51:20 +0000

Violet!
The 4-Legged series continues with Oakley releasing another version of these Frogskins in a grey and purple colorway. The glasses come with contrasting purple earstems that can be interchanged to produce a new look, and feature the ever popular Violet Iridium lenses. Go cop a pair!

Image source: Hypebeast

Paul Smith Oakley Frogskins

admin — Wed, 22 Apr 2009 22:24:07 +0000

British Invasion
British label Paul Smith has collaborated with Oakley to produce a limited run of Frogskins in four different colorways. They will be available in solid pink, purple, blue and in a multi-colored camouflage with mirrored iridium lenses. The mirrored model is limited to 500 pieces worldwide and will only be available in Paul Smith boutiques.

Image source: Oakley

Endeavor Snowboards x Jeff Hamada 2010 Artist Series

admin — Tue, 21 Apr 2009 02:30:31 +0000

The Endeavor High 5
Vancouver based graphic designer Jeff Hamada has worked with Endeavor Snowboards on their High 5 series for the past two seasons. The High 5 is Endeavors ultimate twin freestyle board, and for this upcoming season, is available in 5 sizes.

2010’s theme for these boards were based on destruction and as the graphic evolved, the element of space was addedd to the mix. Each board was named after space shuttle disasters: Apollo, Columbia, Soyuz, Challenger, and X153.

The space camouflage pattern was carried over into Endeavor’s streetwear range with a fitted hat, zip hoodie and t-shirt.

Image source: Endeavor Snowboards

Addict Co. Plaidlite Windbreaker Jacket

admin — Mon, 20 Apr 2009 02:17:46 +0000

Stay fresh this Summer
With the snow melting and the warmer weather moving in quickly, keep that style going with Addict Clothing Co’s range of Plaidlite windbreaker Jackets. I can personally vouch for the quality of these jackets, as I sport an Addict Frontline on the regular, but as Levar Burton once said, “Don’t take my word for it!”. Check these out at Addict retailers, available in four colors at MSRP $140 US.

Image source: Addict Co.