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Shaun White x Oakley Holbrook Sunglasses

admin — Wed, 31 Mar 2010 00:52:04 +0000

Future Classic from the mind of Shaun White
Shaun White, Olympic Gold Medalist and veteran Oakley rider for over a decade, has collaborated with Oakley to create a new lifestyle sunglass called Holbrook™. With his brother Jesse as his creative director, Shaun worked with Oakley designers to crystallize his vision of classic American cool, and Holbrook was born. The name “Holbrook” comes from a small town on Route 66, a place in the badlands with all the grit and glory of the open road. It’s the perfect moniker for a salute to vintage sunglass designs, a fashion-forward creation that takes style to a whole new place. More information and additional colorways after the jump.

Image source: Oakley

The stress-resistant frame is made of a lightweight synthetic called O Matter® and multiple lens/frame combinations are available, includeing the signature Shaun White colorway that he’s always wearing.Three types of lenses are available for the Holbrook: Optional Oakley HDPolarized Lenses that match unbeatable HDO performance and protection with premium glare filtering. Lenses with Iridium® coating to tune light for maximized performance in a chosen environment, or gradient lens shading — darker at the top and lighter at the bottom. Keep an eye out for these this Summer.

Oakley x Nokia N97 2010 Olympic Games Phone

admin — Thu, 04 Mar 2010 01:26:50 +0000

Not Olympic gold, but close enough.
Straight from the 2010 Olympic Games in Vancouver, Oakley put together some Olympic cheer in the form of a limited edition co-branded Nokia N97 mini for 200 of their sponsored athletes that made it to the games. The N97 was given a laser etched “Thunderbird” logo, specially designed for the Vancouver games, and loaded with exclusive Oakley team videos and photos. A great souvenir for some of the top athletes of the world.

Image source: WRG?Mag

Timorous Beasties for Nike ACG Capsule Collection

admin — Fri, 12 Feb 2010 03:49:16 +0000

Beastin’
For its 20th anniversary this year, Timorous Beasties, a design studio from Glasgow Scotland, has collaborated with Nike ACG to create a capsule collection of jackets and soft-goods featuring their signature style of visual imagery in a limited run.

For this collection, Timorous Beasties have merged traditional 19th century motifs with designs of the day to create an interesting pattern that compliments itself well. This graphic has been applied to a Nike ACG TB Vertical Shell BK Jacket, in both black and blue colorways, and feature fully taped seams and a wind and waterproof lightweight shell that utilizes the ACG Storm-Fit technology.

Image source: Freshness Mag

Oakley Spring 2010 Fade Frogskins

admin — Mon, 01 Feb 2010 22:37:59 +0000

Get your fade on
With Spring around the corner it’s time to get stocked up and ready for the warmer weather. Oakley will be releasing five new models of the Oakley Frogskins with a new “fade” aspect to the. The first to be released is a rootbeer-to-cyan colorway with Blue Iridium® lenses. Keep your eyes out for these soon.

Image source: Hypebeast

Aerial7 x YES Snowboards Headphone Collaboration

admin — Thu, 21 Jan 2010 02:20:09 +0000

YES, you want a pair!
Independent snowboard brand YES Snowboards, backed by riders David Carrier Porcheron (DCP), Romain de Marchi, JP Solberg and Tadashi Fuse, have now partnered with premium headphone brand Aerial7 to collaborate on a co-branded headphone that will feature premium acoustics, signature styling and superior functionality.

Available in Tank (over-ear) and Sumo (in-ear) models, the limited edition Aerial7 x YES headphones will be available at YES retailers worldwide beginning August 2010. They will make their official debut at the SIA Tradeshow in Denver, CO, which kicks off on January 28th.

Image source: Aerial7

The Boardroom x Nike Snowboarding Mission 82 Store Display

admin — Fri, 15 Jan 2010 17:08:17 +0000

Doing Space Right
Taking Mission 82 one step further, The Boardroom in Vancouver BC have transformed their store’s window display and interior to represent that of Nike Snowboarding’s latest space-like campaign. The window display was done up to look like the beach from the aftermath of the crash landing into the psychedelic realm from the viral videos, while the interior of the store has vibe more in tune with the mission control. If you’re in the area, go check that out!

Image source: The Boardroom, props@ SSPEIER for the heads up.

FTC x Burton 3L Slick Jacket

admin — Wed, 13 Jan 2010 03:34:11 +0000

SFxVT For The City
Burton’s relationship with FTC in San Francisco dates back to 1984 when the shop first started selling Burton boards, helping to pioneer snowboarding in Northern California. 25 years later, the relationship is still going strong and this jacket commemorates the long-standing friendship between the two iconic brands and their dedication to snowboarding. The jacket features smoke detailing on the zipper and the inner lining pays tribute to the SF lifestyle. Sold exclusively at FTC stores in San Francisco and Tokyo for $225 USD.

Image source: Hypebeast

ISAORA A/W ‘09 Launch Video

admin — Thu, 24 Dec 2009 22:11:37 +0000

Heavy Hitters
ISAORA is adding some new flavor to the current snowboard outerwear industry with their approach to design and regard for style and technology. Their current season’s collection launch video was a joint effort between W+K agency’s Attack faction, director Shinichi Maruyama, and music produced by MNDR, and is simply mind-blowing. The video highlights the technical properties of ISAORA’s collection in a creative way, check it out.

Video source: ISAORA

Bern Unlimited Baker Helmet

admin — Tue, 15 Dec 2009 00:15:43 +0000

Hard Hats with Visors
Keep your head protected while maintaing your style with these new Bern Unlimited Baker helmets.
The Baker features a knit liner to keep you warm when out riding this Winter, but can also be removed for those warmer spring sessions, so it works well in every condition. A Twin Clip removable goggle clip in the back with two different settings keeps your goggles in place, and the original visor in the front adds some style in the front. The helmet uses Brock Foam™, a lightweight, resilient foam that allows moisture and air to circulate through in any direction without the risk of absorption. All Hard Hat helmets are available in an EPS version as well. Available at Bern dealers this winter in multiple color combinations.

Image source: Forsnowboarding

Nike Snowboarding Danny Kass Double Tongue ZF1 2010

admin — Thu, 10 Dec 2009 01:45:06 +0000

Quickstrike Mission82
Nike Snowboarding is set to deliver a Quickstrike Danny Kass Double-Tongue ZF-1 for a second year in a row. Hot on the heels of last year’s DK Yellow Snow DK-YS boot which was collaborated on with illustrator Arbito, this year’s model won’t let down, with a theme inspired by space and and accompanying “Mission 82″ viral video campaign that will go down in 4 parts. The boots are modeled after retro style space gear and feature metallic silver leather, a clear sole with graphics that could be seen through them, and US and Canadian flags on the tongues. Look for these at select Nike Snowboarding retailers this December.

Image source: Nike Snowboarding

Burton USA 2010 Olympic Uniforms

admin — Mon, 07 Dec 2009 04:13:04 +0000

Olympic Style
Burton unveiled thier team uniforms for the United States Snowboard Team to be worn at the 2010 Olympic Games that will be held in Vancouver BC this Winter. The uniforms are a great mix of style with a bit of tradition thrown into the mix. According to the Burton designers: “This time around we gave the “kits” a very classic American style (jeans and flannels), and tried to put as much “snowboarding” into the uniform- which by definition is not very snowboardy. If the early season conditions of British Columbia are any indication, the riders probably wont need it, but we colab’ed with GORE-TEX on these to make sure they are the most awesome uniforms possible, both fashionable and functional.” Dope. Look for these this coming February on all the US National riders.

Image source: Burton Snowboards

Ride Qi Alpha Facemask Preview

admin — Mon, 30 Nov 2009 05:52:02 +0000

Rider Born
Ride Qi might be a new name in the snowboard industry, but they definitely aim to bring innovation to the table with their product range. One of the unique things about their company is that they have a consumer-driven business model, by turning to the snowboarding community for their experience and expertise, Ride Qi aims to design and deliver products by riders for riders.

Image source: Ride Qi

The end result of this research and development is their launch product, the Alpha Mask. The Alpha is a lightweight face mask that offers bandana-inspired style merged with the technical protection and functionality of traditional ski masks and balaclavas.

The Alpha Mask has some great features to it as well, namely a breathable perforated polyester layer that keeps ventilation unrestricted while offering plenty of coverage for the face and neck area, and ear straps that let you raise and lower it without having to retighten the velcro strap holding it all together. That and it looks pretty badass, which is always a welcomed bonus. Available in three colorways: red, blue, and yellow for at the Ride Qi webstore.

adidas Originals Snowboard Boot

admin — Fri, 27 Nov 2009 14:16:33 +0000

Old School
Back in the day when adidas owned the Salomon Group they had all kinds of access to all kinds of crazy things. These are a pair of adidas Snowboard boots modelled after the adidas Originals Forum mid sneaker, one of the best sneakers to get down in back in the day. The boot was most likely derived from a Salomon boot platform, but all the styling goes to adidas Originals. 50 pairs were created for VIPs and friends of adidas, with no other pairs expected to be made after that.

Image source: Highsnobiety

Nikita Outerwear AW 09/10

admin — Wed, 11 Nov 2009 02:38:17 +0000

AW 09/10
Nikita Outerwear is hitting hard for the ladies with a big offering for their AW 09/10 season. There is more choice this season with twelve completely different outerwear jackets and eleven pants to choose from, completed to include new breathable and anti-bacterial first and warm mid-layers. New fabrics, colours and cuts have been explored and the intro of six mid-layer fleeces, fully breathable and tech inspected. All in all, Nikita has it covered on and off the hill, check out their range at Nikita Outerwear

Image source: Nikita

Airblaster x Vans Air-Standard / Era Combo Pack

admin — Thu, 05 Nov 2009 00:18:37 +0000

“Wild On The Hill, Mild On The Street”
Snowboard super brand AirBlaster and California-based Vans have collaborated on a special boot and sneaker offering for the 2010 season. Combining Vans’ rich heritage with Airblaster’s wild style, both parties brought something special to the table. The Air-Standard boot features a Vanslite Snowaffle Sole with a one-piece injection- molded EVA midsole/bottom unit that reduces weight while enhancing board feel and maximizing response. When you purchase this limited pack, you’ll not only get a pair of Vans Air-Standard Snowboard Boots, but you’ll also receive a pair of Vans Era “Stay Wild” water resistant skate shoes with signature Airblaster bright color accents. Available at Vans Snowboard retailers.

Image source: Vans Snow

Nike ACG Zoom Ashiko Flywire Boot

admin — Wed, 14 Oct 2009 01:09:16 +0000

Totally Orange
With Nike ACG’s 20th anniversary in full-swing, we’ve been seeing a lot of retro footwear being re-released over the year. Let’s not forget some of the new models that they are releasing as well, soon to be future classics like the Zoom Ashiko Flywire Boot, shown here in a Total Orange colorway. The boot utilizes Nike’s new flywire technology for support on those long hikes back to you car in the parking lot. Available from Nike retailers for MSRP $180.

Image source: Hypebeast

Skullcandy iPhone Application

admin — Mon, 12 Oct 2009 15:59:33 +0000

Free Download
Skullcandy have just released their first iPhone application. A joint venture with several service providers, iPhone users can now get the latest snow conditions, find a skate park, and listen to free streaming music. The app also features video from Skullcandy TV, a dealer locator feature to find the nearest shop that carries Skullcandy goods, and a mobile Skullcandy store to buy product on the go. It’s a free download for iPhone and iPod Touch uses.

Image source: Skullcandy

Nike Snowboarding Rosewood Jacket

admin — Fri, 09 Oct 2009 04:20:05 +0000

Fresh Prince of Big Air
Nike Snowboarding is dropping some serious heat this season with their 2010 outerwear collection. One pieces that stands out is The Rosewood jacket, which has an early 90’s athletic feel to it, but way more technical than rocking a Starter Anorak. It comes equipped with 10,000mm waterprood 2-Layer Oxford fabric, fully taped seams, powder skirt with Jacket to Pants Interface system and Recco™ to keep everything safe in the backcountry. Sweatshirt style hood and swagger with a colorway Michael Jordan would approve of. MSRP $200, available at Nike Snowboarding retailers

Image source: Nike Snowboarding

The History of Oakley Frogskins – Part 2

admin — Fri, 09 Oct 2009 03:59:06 +0000

Collaborations and Special Editions
A follow-up to the first part of our History of Oakley Frogskins series, this time the focus is on how these iconic sunglasses came back into fashion and the special collaborations that have been created along the way.

The best way to describe the current state of our culture is one that is made up of the best elements from our past put into a new perspective to fit into our future.

With that said, it’s no surprise that the Oakley Frogskins have returned for a new generation to embrace. Joining the likes of the Nike Dunk, the snapback hat, and a handful of other iconic fashion pieces from the 80’s and early 90’s, it’s no wonder that these sunglasses have re-emerged into the current state of fashion.

The Oakley Frogskins possess a timeless quality to them. Clean lines and a clean silhouette allow them to be used as a perfect platform for the expression of creativity and design.

Frogskins could easily be seen as one of the most sought out products to collaborate on this year. From athletes to boutiques to brands, 2009 had all kinds of influential people put their unique spin on the classic sunglass design, with many more to come in the future.

How did all these collaborations come to be? and who was responsible for bringing the Oakley Frogskins back into the limelight?

Resurgence is Supreme
Over the course of their product run, the Oakley Frogskins were made available in over 50 different color-way and lens combinations, while finally being discontinued in the mid 90’s.

SoHo New York, known to be at the forefront of street fashion and culture, is also the home of Supreme NYC, skateboard boutique and key influencer in the streetwear scene. A core skateshop in nature, but better known for their collaborations on limited edition products with a multitude of companies, Supreme calls the shots as far as tastemaking is concerned and has the line-up of people waiting outside their doors to prove it.

In early 2007 Supreme took the initiative and released four models of Oakley Frogskins that were based on an updated version of the original Frogskins mold from the 80’s. The sunglasses came with a custom branded microbag and “croakies” style strap to complete the package.

Trevor Andrew
Trevor Andrew, best known for being a professional snowboarder and musician with a style all his own, could very well be the unofficial leader for the initiative to bring back the Oakley Frogskins into today’s current street culture.

Being a sponsored Oakley rider for a number of years, and more recently, having transitioned into an equally impressive musician has given him the opportunity to bring back this eyewear style and have it projected to the masses. He was awarded a signature “glow in the dark” model to coincide with his first album, Trouble Andrew. With his album cover art and general persona never without a pair of Frogskins, it’s no wonder people were starting to take notice.

Other Collaborations
With the nostalgia bug hitting hard and the potential that these sunglasses gave for creative color and design combinations, it was no surprise that everyone from shops to brands to athletes were interested in working on their own version of this true classic. Given the fact that the regular Frogskins were released in limited number, a whole other level of desire was created with these special editions. Here are some other notable collaborations on Oakley Frogskins:

Boutiques
Other than Supreme, a handful of other well known boutiques in the streetwear & skate industry have been fortunate enough to collaborate with Oakley on special edition Frogskins. FICE, Collette, Commonwealth, Shop Gentei, Primitive and DQM are among the few that have really pushed the design and creativity for signature models, with different frame and lens combinations that have never been seen before. These were generally offered in very limited quantities and available as an exclusive product for each respective boutique.

Brands
Ranging from the core snowboard brands to fashion labels, some of the more renowned (and rarest) models were released as private labels through company collaborations . Paul Smith from England released four models in pastel colorways, along with a creative camouflage version in the same hues.

Snowboarder Danny Kass and the Dingo, both obsessed and never seen without Frogskins, had the opportunity to release a pair for their company, Grenade Gloves, which had the Grenade company logo etched into the lens.

Athletes
Other than Trevor Andrews, several Oakley sponsored athletes have received their own signature model Frogskins. Snowboarder Shaun White, skateboarders Greg Lutzka and more recently Eric Koston with a unique woodgrain themed model. The athlete series Frogskins are usually part of a bigger package and are branded according to each riders specifications.

Andrew Petterson Artist Series
Artist Andrew Petterson collaborated with Oakley to create a limited run of hand painted Frogskins. Fifty models were produced, each being a one-of-a-kind design, and sealed in undisclosed bags to make it a truly random experience.

The Future
Given the current state of the Oakley Frogskins, and the desire to keep this model at the forefront of street fashion, there appears to be no end in sight for creative releases in the coming future. 2009 alone had some of the more expressive and exceptional models released, let’s see what 2010 brings ….

Image sources: All Frogskins imagery courtesy of their respectful owners / Oakley / Hypebeast / Highsnobiety / Supreme NYC / Trouble Andrew / Trevor Andrew artwork by Mel Marcelo and Paul Schulte of Oakley.

adidas Originals Torsion SP Mid Boot

admin — Tue, 29 Sep 2009 13:25:53 +0000

Stay Dry
Something to consider during those cold and wet intermittent months before the snow officially drops. adidas Originals is bringing back the Torsion SP Mid, a comfortable mid-ankle hiking boot based on the ZX runner platform that is outfitted to withstand the elements. Water-proof Gore-Tex material and adidas Torsion technology are matched with an outdoors-style colorway that’s a sure bet for the Fall. Available at adidas Originals retailers.

Image source: Hypebeast