Ruroc RG-1 Integrated Helmet System



Got you covered.
Ruroc developed a full face integrated helmet system to provide the ultimate in on-mountain protection. Their system consists of a helmet, goggle and face shield that work together in unision. All Ruroc Helmets incorporate the unique AeroFlow System that helps reduce the build up of excess heat and prevent goggles from fogging for greater comfort and visibility. Available in different color options to mix and match components for a unique look, from the Ruroc online shop.

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O’Neill Seb Toots Freedom Jacket



Wear the Experience.
You can’t be Seb Toots but you could very well dress like him. This is the jacket that he will be rocking throughout the O’Neill Experience and as he defends his gold medal status at the forthcoming X-Games later this month. Co-designed by Seb himself, the O’Neill Seb Toots Freedom Jacket features 10/10 Water column and breathability, a longer custom bomber fit with a polyester rib with DWR, adding function to fashion, and critically taped seams that will keep everything dry while looking casual. Available in four colors from the O’Neill Online shop and other affiliated retailers.

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O’Neill x Philips The Bend Headphones



Deep Bass for Deep Impacts
O’Neill has once again teamed up with Philips to offer a range of action sport specific audio products. The Bend is the newest model in the range, serving up deep, dynamic bass and a super-tough construction that is built to resist the physical demands of even the toughest action sports athletes. Featuring a low-profile design that closely follows the contours of your head, the headband is made from the same material as the toughest snow goggles for extra resilience.
 
When the headphones do get subjected to heavy impacts or a fall, the safe-release cans disengage safely rather than breaking under pressure like most other headphones. Once you’ve picked yourself up and dusted yourself off, simply snap the cans back into place on the headband and keep on charging. The Bend is available in four color styles and can be purchased though the O’Neill online shop.

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Kenu Highline iPhone Leash



Can’t Drop This.
Highline is a custom-engineered iPhone and iPod leash that allows you to freely do what you normally do with your iPhone without the worry of dropping it in the most inopportune situtaions. With the Highline, you can completely avoid awkward social interactions with others riding the chair knowing that you can securely use your mobile device to do other things. Utilizing a kevlar loop, stainless steel anchors, and a tough but compact coiled cord, the Highline is what you need if you want to keep thngs safe. Order one online now!

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O’Neill Explore Jones Insulator Jacket



Keeping you Hot on the Mountain and in the Streets.
A mix of style and tech, O’Neill got together with artist Mike Ennen to design the graphics for big mountain snowboarder Jeremy Jones’ signature jacket, the O’Neill Explore Jones Insulator. The all over print designed by Ennen, is inspired by the Fairweather Mountain Range in Alaska.

Created using eco-friendly materials, including recycled polyester, the O’Neill Explore Jones Insulator features fully taped seams and articulation, recco avalanche rescue system, and firewall ergonomic insulation able to withstand all temperatures. The Explore Insulator is a perfect balance of style and substance for exploring the mountain season. Available online from O’Neill.

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Remind Insoles



More cusion for the pushin’
Action sports are impact intensive, so any way of making things more comfortable for your feet is well apprecaited. Enter Remind Insoles, a new company on the scene that specializes in providing the proper protection and cushioning for your feet while looking good at the same time. Give your feet a break. Available at the Remind webstore.

 
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Nike Snowboarding – Winter 2011 Collection Lookbook



Good Looks
Nike Snowboarding’s boot and outerwear lineup for the 11/12 snowboard season, put together in a lookbook format. Lots of gear for on and off the snow this season, modeled by the Nike Snowboard team. More pics and link after the jump.

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WK Interact x Ride Snowboards Newport Jacket



WK
Part of the line of products released by Ride Snowboards this season as a special artist collaboration with NY based artist WK Interact. The Newport jacket features the signature style of WK Interact. Look for it to be released alongside the DH2 board, and Westlake and Belltown pants this season.

 
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Mike Giant for Burton Snowboards



Nice Lines
Mike Giant has collaborated with burton snowboards this season, adding his classic line styling to the Bullet snowboard and the Spectre pipe glove. Check them out in full detail at Burton.com. More images after the jump.

 
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Nike Snowboarding Danny Don’t Know Campaign



Danny Don’t Know
Nike Snowboarding decided to revisit the classic Bo Knows ad campaign of the 90′s in order to lead everyone know that team rider Danny Kass is now on full boot and outerwear sponsorship with the Swoosh. Check out Danny’s new DK1 and the rest of the line at Nike Snowboarding.

 
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