Future Classic from the mind of Shaun White Shaun White, Olympic Gold Medalist and veteran Oakley rider for over a decade, has collaborated with Oakley to create a new lifestyle sunglass called Holbrook™. With his brother Jesse as his creative director, Shaun worked with Oakley designers to crystallize his vision of classic American cool, and Holbrook was born. The name “Holbrook” comes from a small town on Route 66, a place in the badlands with all the grit and glory of the open road. It’s the perfect moniker for a salute to vintage sunglass designs, a fashion-forward creation that takes style to a whole new place. More information and additional colorways after the jump.
Not Olympic gold, but close enough.
Straight from the 2010 Olympic Games in Vancouver, Oakley put together some Olympic cheer in the form of a limited edition co-branded Nokia N97 mini for 200 of their sponsored athletes that made it to the games. The N97 was given a laser etched “Thunderbird” logo, specially designed for the Vancouver games, and loaded with exclusive Oakley team videos and photos. A great souvenir for some of the top athletes of the world.
Beastin’
For its 20th anniversary this year, Timorous Beasties, a design studio from Glasgow Scotland, has collaborated with Nike ACG to create a capsule collection of jackets and soft-goods featuring their signature style of visual imagery in a limited run.
For this collection, Timorous Beasties have merged traditional 19th century motifs with designs of the day to create an interesting pattern that compliments itself well. This graphic has been applied to a Nike ACG TB Vertical Shell BK Jacket, in both black and blue colorways, and feature fully taped seams and a wind and waterproof lightweight shell that utilizes the ACG Storm-Fit technology.
Get your fade on
With Spring around the corner it’s time to get stocked up and ready for the warmer weather. Oakley will be releasing five new models of the Oakley Frogskins with a new “fade” aspect to the. The first to be released is a rootbeer-to-cyan colorway with Blue Iridium® lenses. Keep your eyes out for these soon.
YES, you want a pair!
Independent snowboard brand YES Snowboards, backed by riders David Carrier Porcheron (DCP), Romain de Marchi, JP Solberg and Tadashi Fuse, have now partnered with premium headphone brand Aerial7 to collaborate on a co-branded headphone that will feature premium acoustics, signature styling and superior functionality.
Available in Tank (over-ear) and Sumo (in-ear) models, the limited edition Aerial7 x YES headphones will be available at YES retailers worldwide beginning August 2010. They will make their official debut at the SIA Tradeshow in Denver, CO, which kicks off on January 28th.
Doing Space Right
Taking Mission 82 one step further, The Boardroom in Vancouver BC have transformed their store’s window display and interior to represent that of Nike Snowboarding’s latest space-like campaign. The window display was done up to look like the beach from the aftermath of the crash landing into the psychedelic realm from the viral videos, while the interior of the store has vibe more in tune with the mission control. If you’re in the area, go check that out!
SFxVT For The City Burton’s relationship with FTC in San Francisco dates back to 1984 when the shop first started selling Burton boards, helping to pioneer snowboarding in Northern California. 25 years later, the relationship is still going strong and this jacket commemorates the long-standing friendship between the two iconic brands and their dedication to snowboarding. The jacket features smoke detailing on the zipper and the inner lining pays tribute to the SF lifestyle. Sold exclusively at FTC stores in San Francisco and Tokyo for $225 USD.
Heavy Hitters ISAORA is adding some new flavor to the current snowboard outerwear industry with their approach to design and regard for style and technology. Their current season’s collection launch video was a joint effort between W+K agency’s Attack faction, director Shinichi Maruyama, and music produced by MNDR, and is simply mind-blowing. The video highlights the technical properties of ISAORA’s collection in a creative way, check it out.
Hard Hats with Visors
Keep your head protected while maintaing your style with these new Bern Unlimited Baker helmets.
The Baker features a knit liner to keep you warm when out riding this Winter, but can also be removed for those warmer spring sessions, so it works well in every condition. A Twin Clip removable goggle clip in the back with two different settings keeps your goggles in place, and the original visor in the front adds some style in the front. The helmet uses Brock Foam™, a lightweight, resilient foam that allows moisture and air to circulate through in any direction without the risk of absorption. All Hard Hat helmets are available in an EPS version as well. Available at Bern dealers this winter in multiple color combinations.
Quickstrike Mission82 Nike Snowboarding is set to deliver a Quickstrike Danny Kass Double-Tongue ZF-1 for a second year in a row. Hot on the heels of last year’s DK Yellow Snow DK-YS boot which was collaborated on with illustrator Arbito, this year’s model won’t let down, with a theme inspired by space and and accompanying “Mission 82″ viral video campaign that will go down in 4 parts. The boots are modeled after retro style space gear and feature metallic silver leather, a clear sole with graphics that could be seen through them, and US and Canadian flags on the tongues. Look for these at select Nike Snowboarding retailers this December.
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Image source: Oakley
