Making snowboarding a leisurely lifestyle.
To add some flavor to their already impressive lineup, K2 Snowboarding got together with clothing brand Original Penguin to work on a special offering for the 2010 season. A freestyle-oriented board, boot and binding were done up in Original Penguin’s distinct vintage styling and K2’s high-performance technology. Refreshing design, clean and simple. Available at select K2 retailers this Winter.
Heavy Hitters ISAORA is adding some new flavor to the current snowboard outerwear industry with their approach to design and regard for style and technology. Their current season’s collection launch video was a joint effort between W+K agency’s Attack faction, director Shinichi Maruyama, and music produced by MNDR, and is simply mind-blowing. The video highlights the technical properties of ISAORA’s collection in a creative way, check it out.
The Earth Is My Best Friend DROP MFG launched their DROP Pure Inspiration (DPI) Series last year as a tribute to athletes and artists who inspire the brand and shape the lifestyle it represents.For 2009/2010, DROP is proud to release its second DPI Series glove featuring artwork by nature-loving creative force, Bigfoot.
The VAC II pipe glove from DROP’s new eco-friendly Verde Series had the distinct honor of serving as a canvas for the DPI Series Bigfoot glove. Sporting a custom design by the acclaimed yet reclusive artist, Bigfoot’s highly-anticipated glove features recycled three-layer, thermal-ply soft shell fabrics. Given his love of nature, Bigfoot was the perfect artist to help launch Drop’s Verde Series. Dope!
This limited edition DPI Series Bigfoot glove is now available at finer retailers worldwide. MSRP $55.00 USD. More info at www.dropmfg.com
Olympic Style Burton unveiled thier team uniforms for the United States Snowboard Team to be worn at the 2010 Olympic Games that will be held in Vancouver BC this Winter. The uniforms are a great mix of style with a bit of tradition thrown into the mix. According to the Burton designers: “This time around we gave the “kits” a very classic American style (jeans and flannels), and tried to put as much “snowboarding” into the uniform- which by definition is not very snowboardy. If the early season conditions of British Columbia are any indication, the riders probably wont need it, but we colab’ed with GORE-TEX on these to make sure they are the most awesome uniforms possible, both fashionable and functional.” Dope. Look for these this coming February on all the US National riders.
Artist Series
Hiroshi Fujiwara’s Fragment Design collaborated with Oakley to develop a special edition O Frame goggle for the Japanese market. The goggle comes in two colorways and sports a new Iridium lens with a green tint. The Fragment logo is present on the strap and etched into the lens as well. One of the most noticeable features is the motocross-inspired nosepiece for added protection against the elements. The goggles come in a special Fragment designed goggle case, and can be bought at the Honeyee online store for 23,100 yen.
Rider Born Ride Qi might be a new name in the snowboard industry, but they definitely aim to bring innovation to the table with their product range. One of the unique things about their company is that they have a consumer-driven business model, by turning to the snowboarding community for their experience and expertise, Ride Qi aims to design and deliver products by riders for riders.
Get Strapped
A collaborative effort between FLUX Bindings and Elmcompany, better known for their great hat and apparel design, on a joint effort to produce a limited edition Super Titan binding. Each respective company did what they do best, with Elmcompany coming up with the concept and design and FLUX putting it all together. The binding features a clean aesthetic, a host of great features like hidden components and tool free hardware, and comes in black or white colorways. More information is available at the microsite set up over at Elmcompany’s website. Check that out!
Don’t Scrap It! Wrap It! Grafik Armor, an art-driven independent lifestyle brand, is doing something a bit different in the snowboard industry. They’ve teamed up with emerging and established artists to produce high quality self adhesive vinyl graphic products that can be wrapped over your board to give it a totally new look and some extra protection in the process. Installation is easy and only takes 15 minutes.
Chuck Anderson (NoPattern), Fatoe, Revise, and Troy White all have signature designs for Grafik Armor’s initial launch. And if you’re feeling creative, Grafik Armor also has The Grafik Lab, a custom interface where users can design their own snowboard graphics using a variety of shapes and designs.
SBA 8 Ride Snowboards is gearing up for another year of Snowboard Art Contest. Now in it’s 8th year, the contest kicks off November 18th, with art submissions due December 11th. This year there will be an online gallery with all submissions on display, and the top 30 and prize winners’ snowboard art from the contest will be on display at the TimesInfinity Gallery in Seattle for the entire month of February. More infomation at the SBA8 website
Design Contest REI teams up with Arbor Snowboards to put on a snowboard design contest this November.
Visitors to REI.com vote thumbs-up or thumbs-down on the contest entries. The top 5 vote-getters move into the final round on 1/10/10. Judges from Arbor will review the top 5 vote-getters and select the winner on 1/15/10. Arbor will build a snowboard featuring the winning design in fall 2010. It will be sold exclusively at REI. The winning designer will receive the board featuring their design and a $1,000 REI gift card. Four runners-up will each receive a $500 REI gift card. Contest starts November 2nd, if that’s your bag then get to work, the entry deadline is December 31st! More info here.
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Image source: John Simon Daily
