Got you covered.
Ruroc developed a full face integrated helmet system to provide the ultimate in on-mountain protection. Their system consists of a helmet, goggle and face shield that work together in unision. All Ruroc Helmets incorporate the unique AeroFlow System that helps reduce the build up of excess heat and prevent goggles from fogging for greater comfort and visibility. Available in different color options to mix and match components for a unique look, from the Ruroc online shop.

More images after the jump.

 

Denim Dreams.
The rugged workwear inspired, but the real style lies in the streets. First appearing at the Winter Olympics to critical acclaim, Burton finally released pants in the form of what most people wear outside of the mountain and it only made sense. The Jeans feature a fully taped GORE TEX 2L Performance Shell to lock in the dryness and the sublimated jean print keep it proper on the outside. The inside is a whole other story, with a soft satin lining for added feel and warmth. Available at Burton retailers in two colors, black and blue.

More images after the jump.

 

Fresh for 2012
French magazine / cool-guy retailer BKRW have collaborated with Oakley to design a limited edition version of the Crowbar Goggles. Based on an original design for Frogskins, the goggles take on the theme of the chevron using a colorway reminiscent of the throwback days of snowboarding. Only 30 pairs were made available, available directly from BKRW

More images after the jump.

 

They used to make guns here
Burton Snowboards, being one of the main innovators and pioneers of snowboarding, has a rich history and heritage surrounding it as a company. Over the last 30+ years they have crafted the direction of snowboarding through their efforts in R&D and production, as well as through the development of the sport as a culture and lifestyle. This season Burton has introduced the History Wall, a microsite showcasing their board design throughout the years. From the Backhill in ’77 all the way to the current re-introduction of the Mystery, all of Burton’s design achievements can be seen chronologically through the History Wall microsite.

More images after the jump.

 

Keeping you Hot on the Mountain and in the Streets.
A mix of style and tech, O’Neill got together with artist Mike Ennen to design the graphics for big mountain snowboarder Jeremy Jones’ signature jacket, the O’Neill Explore Jones Insulator. The all over print designed by Ennen, is inspired by the Fairweather Mountain Range in Alaska.

Created using eco-friendly materials, including recycled polyester, the O’Neill Explore Jones Insulator features fully taped seams and articulation, recco avalanche rescue system, and firewall ergonomic insulation able to withstand all temperatures. The Explore Insulator is a perfect balance of style and substance for exploring the mountain season. Available online from O’Neill.

Check out the jacket after the jump.

 

More cusion for the pushin’
Action sports are impact intensive, so any way of making things more comfortable for your feet is well apprecaited. Enter Remind Insoles, a new company on the scene that specializes in providing the proper protection and cushioning for your feet while looking good at the same time. Give your feet a break. Available at the Remind webstore.

 

Pimp My Slide
Signal Snowboards is pushing the boundaries of board design with Every Third Thurday, a monthly web episode where new board concept and ideas are put together. Dave Lee and the crew at Signal prove that creativity has no limits, encorporating iPads, boomboxes, and whatever else they can think of into a board.

Check the latest episode after the jump.

 

Numeric
686 teamed up with Scion Racing and Spin Imaging to develop a snowboard themed vehicle celebrating the 20th anniversary of the 686 brand for the 2011 SEMA show. Each aspect of the build was directly inspired from a product or brand that’s progressively pushed snowboarding and skateboarding over the past 20 year history of 686. New Balance, Union Bindings, Bern Helmets, Skullcandy, Dragon Optics, Vestal were just some of the brands that have lent their technologies to add to this collaboration.

Video about the vehicle after the jump.

 

Built to Last
Workwear brand Carhartt teamed up with Burton Snowboards to produce some extra tough outerwear this season. Given the hard working heritage of both brands, it was no surprise that both sides put in a good day’s work to bring out the best features and qualities in this collection. Constructed on Carhartt‘s most recognizable outerwear, the Traditional, the Burton x Carhartt WIP Jacket and pants are beefed up with a double layer of Gore-Tex and 13 mm Gore-Seam tape to seal off any seams. The Burton x Carhartt WIP Collection is available now at Burton flagship stores around globe and select Carhartt retail locations.

More images after the jump More images after the jump.

 

Simple, Authentic, Fun.
Jambox is a D.I.Y. snowboard collective based in Minnesota. With a profound love for art and design, they focus on producing short-runs of shirts, beanies and hoodies that are localy sourced and handcrafted in the Midwest. Every piece is unique and hand-numbered, so get them before they’re all gone.

More images after the jump More images after the jump.