Nike Snowboarding on Instagram



Picture’s worth a thousand words.
By now you’re probably following a couple hundred people on Instagram, so add one more to your list. Like many other companies out there embracing social media, Nike Snowboarding has introduced its official Instagram feed. Download the app for your iPhone and follow them: @Nikesnowboardng

 
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ADDICT x C-LAW x ENDEAVOR SNOWBOARDS



Camo
Endeavor Snowboard Design is a Canadian snowboard company based in Vancouver, British Columbia. Founded in 2002 by pro rider Max Jenke and Transworld Magazine staff photographer Scott Serfaswith the mission of making the best snowboards in the world. For the past eight years, Endeavor has been dedicated to bringing art to snowboard design, working with top artists from all over the world.

British streetwear brand ADDICT collaborated with fellow British designer C-LAW to design a range of snowboards with Endeavor Snowboard Design. There will only be seven boards available in a range of sizes and these will be sold from today through ADDICT by phone orders only.

More images after the jump.

 
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Nike Snowboarding Zoom ITES Boot



Add another 180 to your rotation.
Nike Snowboarding is set to release a new boot model to their lineup for the 2013 season. The new Zoom ITES has a similar vibe to the current Zoom Kaiju, given that it is packed with all the kinds of tech that Nike is known for. With a nod to their sneaker heritage, the ITES comes in a special Air Max 180 throwback colorway, Nike Snowboarding once again paying close attention to detail. The boot features an articulating Flywire cuff for increased heel hold while decreasing bulk around ankle, free technology in the sole for increased board feel, and an articulated flex system in the liner with interchangble units that offer three levels of customized stiffness. Be sure to look for this next season.

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O’Neill Seb Toots Freedom Jacket



Wear the Experience.
You can’t be Seb Toots but you could very well dress like him. This is the jacket that he will be rocking throughout the O’Neill Experience and as he defends his gold medal status at the forthcoming X-Games later this month. Co-designed by Seb himself, the O’Neill Seb Toots Freedom Jacket features 10/10 Water column and breathability, a longer custom bomber fit with a polyester rib with DWR, adding function to fashion, and critically taped seams that will keep everything dry while looking casual. Available in four colors from the O’Neill Online shop and other affiliated retailers.

More images after the jump.

 
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The O’Neill Experience



Exclusive: Behind the scenes at the X-Games
Something special from O’Neill this Winter, the brand will bring fans up close and personal with leading team rider and Winter X Games 2012 star athlete Sebastian Toutant later this month throughout his week at the X-Games. The entire all-access campaign will feature 200 photos and select videos per day and updated live via www.oneillexperience.com, along with O’Neill Snow’s Facebook, Twitter, www.SebToots.com and other exclusive blog sites.
 
The team behind this is comprised of Chris Gualano (Lifestyle Photographer) from Montreal, Jordan Loyd (Action Photographer) from Denver, Will Gignac (Videographer) from Montreal, and Kevin Burke (PR) hailing from LA.
 
We’ve hooked up with O’Neill to bring you some of this exclusive content. Keep an eye out during the next couple of weeks, the action already started and will continue through to the X-Games this January 26-29th in Aspen Colorado.

More after the jump.

 
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BKRW x Oakley Crowbar Goggle



Fresh for 2012
French magazine / cool-guy retailer BKRW have collaborated with Oakley to design a limited edition version of the Crowbar Goggles. Based on an original design for Frogskins, the goggles take on the theme of the chevron using a colorway reminiscent of the throwback days of snowboarding. Only 30 pairs were made available, available directly from BKRW

More images after the jump.

 
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Burton Snowboards History Wall



They used to make guns here
Burton Snowboards, being one of the main innovators and pioneers of snowboarding, has a rich history and heritage surrounding it as a company. Over the last 30+ years they have crafted the direction of snowboarding through their efforts in R&D and production, as well as through the development of the sport as a culture and lifestyle. This season Burton has introduced the History Wall, a microsite showcasing their board design throughout the years. From the Backhill in ’77 all the way to the current re-introduction of the Mystery, all of Burton’s design achievements can be seen chronologically through the History Wall microsite.

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O’Neill x Philips The Bend Headphones



Deep Bass for Deep Impacts
O’Neill has once again teamed up with Philips to offer a range of action sport specific audio products. The Bend is the newest model in the range, serving up deep, dynamic bass and a super-tough construction that is built to resist the physical demands of even the toughest action sports athletes. Featuring a low-profile design that closely follows the contours of your head, the headband is made from the same material as the toughest snow goggles for extra resilience.
 
When the headphones do get subjected to heavy impacts or a fall, the safe-release cans disengage safely rather than breaking under pressure like most other headphones. Once you’ve picked yourself up and dusted yourself off, simply snap the cans back into place on the headband and keep on charging. The Bend is available in four color styles and can be purchased though the O’Neill online shop.

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O’Neill Explore Jones Insulator Jacket



Keeping you Hot on the Mountain and in the Streets.
A mix of style and tech, O’Neill got together with artist Mike Ennen to design the graphics for big mountain snowboarder Jeremy Jones’ signature jacket, the O’Neill Explore Jones Insulator. The all over print designed by Ennen, is inspired by the Fairweather Mountain Range in Alaska.

Created using eco-friendly materials, including recycled polyester, the O’Neill Explore Jones Insulator features fully taped seams and articulation, recco avalanche rescue system, and firewall ergonomic insulation able to withstand all temperatures. The Explore Insulator is a perfect balance of style and substance for exploring the mountain season. Available online from O’Neill.

Check out the jacket after the jump.

 
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Spy Optic x PUSH for The Seventh Letter Platoon Goggles



Stylish Optics
Goggle manufacturer Spy Optic teamed up with artist PUSH of the Los Angeles-based The Seventh Letter to produce a stylish version of the brand’s Platoon Snow Goggle. The goggles feature 100% UV protected impact-resistant lenses and Spy’s patented anti-fogging venting system. The goggles are available through Spy Optic’s online store, and come with an additional lens and PUSH keychain.

More looks after the jump.

 
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