Founded in 2004 in Truckee, California, Automaton was born with the purpose of helping build the snowboard culture. Producing top-notch snowboards designed for freestyle fun. Brenton Woo, founder of Automaton, talks about the artwork and artists behind thier boards.

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Max Jenke / Managing Director, Endeavor Design Inc. / endeavorsnowboards.com
One half of the driving force behind snowboard brand Endeavor, Max Jenke has grown from professional snowboarder to becoming brand owner and design connoisseur. We find out more about his background, how Endeavor came about, and how design plays a role in this snowboard powerhouse.
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Office Space
Bobby Hundreds gets an exclusive tour of the Westlife Distribution/686 office space, and up close and personal with founder Mike West. It’s always cool to see how companies operate and the personal spaces where these creative products come to fruition. Take a look at some of the artist series jackets, Mike’s exhibition pieces, and a sneak peek of the upcoming 686 x New Balance snowboard boot.

Image source: The Hundreds