Ride Forever Campaign
Cambridge Massachusetts’ Soldier Design studio has worked closely with Burton Snowboards over a number of years on a multitude of projects. Since 2008 they have been appointed Agency of Record for RED Protection and have since rebuilt and realigned the brand. Ride Forever is RED’s campaign for 2009, developed by Soldier in conjunction with RED. The campaign covers many levels of media ranging from branding, print, web, point of purchase, product and architectural design. Very inspirational, and if you look closely you can pick up some sneaker references in the helmet designs. I’m sold on these. More images after the jump.

Image source: Soldier Design